Privacy Policy

Effective Date: April 10th 2024

Helix Gaming ("we," "us," or "our") operates the website www.helix-gaming.com (the "Site"). This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our Site and the choices you have associated with that information.

1. Information Collection and Use

We collect several types of information for various purposes to provide and improve our service to you.

Types of Data Collected:

Personal Data

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City
• Cookies and Usage Data

Usage Data

We may also collect information on how the Site is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Site.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Examples of Cookies we use:

• Session Cookies: We use Session Cookies to operate our Site.
• Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
• Security Cookies: We use Security Cookies for security purposes.

2. Use of Data

Helix Gaming uses the collected data for various purposes:

• To provide and maintain our Site
• To notify you about changes to our Site
• To allow you to participate in interactive features of our Site when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Site
• To monitor the usage of our Site
• To detect, prevent and address technical issues
• To provide you with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or inquired about unless you have opted not to receive such information

3. Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside [Your Country] and choose to provide information to us, please note that we transfer the data, including Personal Data, to [Your Country] and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Helix Gaming will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

4. Disclosure of Data

Helix Gaming may disclose your Personal Data in the good faith belief that such action is necessary to:

• To comply with a legal obligation
• To protect and defend the rights or property of Helix Gaming
• To prevent or investigate possible wrongdoing in connection with the Site
• To protect the personal safety of users of the Site or the public
• To protect against legal liability

5. How We Share Personal Information with Service Providers. 

Like most businesses, we rely on support from other businesses to provide our Services. Our payment processor and customer relationship management platform provider will have access to and process information of individuals who make purchases from our online shop. We may rely on a service provider for IT and security support and grant access to information collected as part of those services. We will transfer or share information with service providers only in accordance with applicable information privacy laws. Except as noted below with respect to Facebook and other third parties that assist with targeted advertising and other marketing, our service providers are authorized to use your information only as necessary to provide services to us and are not permitted to use your information for other purposes.  

With respect to advertising and marketing, we share information collected from users with our marketing partners to facilitate delivery and distribution of information about Helix Gaming. For example, we share names and contact information with digital marketing partners for distribution of our email newsletter and announcements to individuals who register to receive this information. Some marking partners may suggest additional products or services that might be of interest to you based on research data or utilize information to refine or develop new services or tools.

As noted above, we partner with Facebook to provide announcements and advertisements about Helix Gaming promotions, sales, new products, and other news to customers who are also active on Facebook and have chosen to receive such information through their Facebook accounts. We are able to provide this targeted information to Facebook users through a pixel that Facebook operates on our website. Facebook may use information collected through this pixel to refine and expand its service offerings. If you do not want your information collected through this pixel, you may adjust your browser settings to restrict this collection, but doing so may limit your ability to fully experience the interactive features of our website.

Transfer or Assignment in Connection with Business Transfers or Bankruptcy. In the event of a business transition, such as a merger, acquisition, reorganization, bankruptcy or other sale of all or a portion of our assets, any information owned or controlled by us may be one of the assets transferred to third parties. We shall provide notice of such a business transition via prominent notice on our website. We reserve the right, as part of this type of transaction, to transfer or assign your information and other information we have collected from customers and users of the Services to third parties. Other than to the extent ordered by a bankruptcy or other court, or as otherwise agreed to by you, the use and disclosure of all transferred information will be subject to this Policy. However, any information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity in compliance with applicable laws and regulations.     

Legal Requirements. We may be required to use or discloses your personal information when necessary to comply with legally mandated reporting, subpoenas, court orders, or other legal process requirements.

Publicly Posted Content. If you post comments, images, and other content to a location that is public facing, including the app, our website, storage locations, or social media, your posted information will be publicly viewable.

With Your Consent. We may share some or all of your information with any other third party with your affirmative consent. For instance, we display personal testimonials of satisfied customers on our Websites in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at sales@helix-gaming.com.

6. Right to Access Your Information

Under our Policy, you have a right to access the information we have collected during the last 12 months. Specifically, you have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising User Rights, below), we will disclose to you: 

• The categories of Personal Information we collected about you.

• The categories of sources for the Personal Information we collected about you.

• Our business or commercial purpose for collecting or selling that Personal Information.

• The categories of other businesses or persons with whom we share that personal information.

• The specific pieces of Personal Information we collected about you.

• If we disclosed your Personal Information for a business purpose, the Personal Information categories that each category of recipient obtained.

7. Right to Request Deletion

Under our Policy, you have the right to request that we delete any of your Personal Information that we collected from you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising User Rights, below), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies. 

We may deny your deletion request if retaining the information is necessary to:

• Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

• Debug products to identify and repair errors that impair existing intended functionality.

• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.

• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

• Comply with a legal obligation.

• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

8. Correcting and Updating Personal Information

You can always contact us to request that we change your Personal Information if you believe the Personal Information we have for you is incorrect. We will review your request but may be restricted in our ability to change your Personal Information.

9. Exercising User Rights

To exercise the rights described above, please submit a verifiable consumer request to us by one of the following methods:

• Emailing us at sales@helix-gaming.com

To verify the identity of an individual making a request, a two-step process will need to be completed. A verifiable consumer request must:

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

• Separately provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

You can also verify your identity by submitting a request through your customer account.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will use Personal Information provided in a verifiable consumer request only to verify the requestor’s identity or authority to make the request.

10. Response Timing and Format

We will endeavor to provide an initial response to a verifiable user request within 10 days of receipt and will attempt to fulfill a verifiable user request within 45 days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will cover only the 12-month period preceding our receipt of a verifiable user request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable user request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

11. Non-Discrimination

We will not discriminate against anyone for exercising any of their rights under this Policy or any applicable information privacy or data protection law. Unless otherwise permitted, we will not:

• Deny you goods or services;

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;

• Provide you a different level or quality of goods or services; or

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

But if any part of our Services involves a financial transaction with you, we may offer you certain financial incentives permitted by applicable laws that can result in different prices, rates, or quality levels. Any financial incentive permitted under applicable law that we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. However, we do not currently provide any financial incentives. 

12. Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from Helix Gaming by following unsubscribe instructions in communications or contacting us here:

• Web page: https://helix-gaming.com/pages/contact-us
  Email: sales@helix-gaming.com

13. Personal Information of Children Under 16

Helix Gaming does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of 16, you must ask your parent or guardian for permission to use this website. If you think we have collected Personal Information from a child under 16 years of age for whom you are the parent or guardian, please contact us at the notice address provided below.

14. Security

We maintain administrative, physical, and technical safeguards to reasonably and appropriately protect the confidentiality, availability, and integrity of your Personal Information and partner with service providers that implement safeguards and controls to protect your Personal Information.

But given the nature of the Internet and the fact that network security measures are not infallible, we cannot guarantee the security of your Personal Information. In the event we become aware of a data security breach, we will provide you with notice as required by applicable federal, provincial, and state laws.

15. Changes to Our Policy

If we change this Policy, we will post the updated Policy and its effective date on our website, and such updates will be accessible through our website.

If the Privacy Policy changes materially so that we are going to use your Personal Information in a manner different from that stated at the time of collection, we will notify you by either sending you an email to an address provided to us, through the app, or in a notice on our website’s main page. We reserve the right to make the changes to the Privacy Policy applicable to all previously collected Personal Information.

16. Contact Information – Questions, Accessing, Correcting and Updating your Personal Information, Direct Marketing

Please contact us using the contact information listed below if you:

• Have a query or concern about this Privacy Policy or our Personal Information handling processes;

• Wish to make a complaint about our activities;

• Would like to access your Personal Information held by us;

• Would like to opt- out of direct marketing; or

• Would like to correct your Personal Information held by us,

We will promptly investigate and respond.